UX Research blog by Ferpection UX for Good, certified B Corp company

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Since companies started collecting our personal data, we've all become accustomed to receiving these kinds of messages when we visit a site. But are these practices really effective?

The digital market is evolving rapidly, socio-cultural norms are impacting user research
UX culture is emerging: welcome to the Middle East.

To create a reliable digital roadmap, it must be based on scientifically proven data. There's only one way to extract this kind of data: UX research. We explain how in this article!

Discover the 6 golden rules, from UX Design, UI Design and UX Writing, to make a website compliant with web accessibility standards.

Making your website compliant with digital accessibility rules is an ethical approach. But it can also be very profitable. Find out why!

Do companies that invest in UX perform better? The answer with the results of our study dedicated to the R.O.I. of User Experience in 2023 in the United Kingdom and France.

Focus group, individual interview, collection of feedback… The semantic analysis of qualitative studies makes it possible to extract the meaning of the results of these surveys.

UX writing makes it possible to guide the user at each stage of their journey. By giving them the right information at the right time, we encourage them to perform the actions we want them to do.

ChatGPT AI has emerged as a promising tool for UX research testing. However, it's important to understand its limitations and use it in conjunction with traditional research methods. In this article, we explore the benefits and drawbacks of using ChatGPT AI for UX research testing.

Let's talk B2B! Here are some of the challenges and solutions for conducting effective user research and testing for business-to-business digital products in various sectors such as beauty, transport, industrial manufacturing, and insurance services.

AR in e-commerce has the potential to enhance customer satisfaction and drive conversions. To fully realize its potential, it must be optimized through UX design principles for a seamless experience.

For us it's all about helping you reach your goals by listening to real users. However, this year we also leaned heavily towards a second goal of ours - exploring and showing how UX For Good can benefit not only the society but also users and businesses alike.

Discover the 10 best UX Research toolsaccording to our experts to carry out successful UX research projects.

Are cognitive biases really the pet peeve of UX Research?
Human thought patterns, even if they deviate from the Truth with a capital T are they really a flaw? Here is our point of view as UX researchers.

How to create a persona? At a time when the user is more than ever at the center of companies' concerns, many of them realize the importance of writing a portrait of their customer archetype. We explain how to create a true-to-life persona by establishing concrete facts and mixing survey methods.

Efficient management of your projects requires the implementation of agile scoping methods. Planning, monitoring, optimizing productivity, that's what a project roadmap allows you to do. But how do you create an effective roadmap? We reveal everything in this article.

Many companies embark on innovative projects and invest time and money in their projects. However, once on market, the response is bleak: a disinterested public, a product that is not very ergonomic, a difficult client experience, and the like. So how do you avoid failure and turn your bold idea into a real business success?

Ecodesign and UX. These two words are becoming increasingly popular. But do we truly understand the underlying concept? The first question you should ask is: can digital technology be truly environmentally friendly and compatible with a quality user experience? At Ferpection we believe that yes, they are both compatible and complementary. But in concrete terms, what are they, how can they be implemented and, above all, what are the benefits ? 

In recent years, the emergence of the web and new consumption modes have created new jobs. Among them, the UX researcher. But what does it exactly consist of? Learn everything you need to know thanks to this complete guide!

Interested in launching a remote user test? In this article, discover the various stages involved in writing user testing protocol and devising usage scenarios that will enable you to both achieve your objectives and build a better experience for your users.

There are several UX questionnaires. But, how do you choose which one will best suit your needs between AttrakDiff, SUS, UMUX, NPS and Kano? At Ferpection, our experts have conducted an investigation. Here's what they have to say.

When a company develops a mobile application, it has to fulfill several objectives and to do so, it is imperative to conduct UX tests at several stages of its design. In this article, we explain how to test a mobile application and exploit user feedback.

Organizing a focus group is not an easy task. Our guide opens the door to one of the most powerful research methodologies.

Our clients are increasingly asking for user tests to survey their employees or B2B customers. Discover our practical guide to best practices in this area.

Discover all the steps that will allow you to test your chatbot and bring your user experience to a successful conclusion!

Analyzing the results of a user test may seem difficult, but with a bit of rigor and a little work, you can quickly become more comfortable and learn more about your users. To discover the main steps and how to avoid the pitfalls along the way, read our complete article on the subject!

To ensure that your website is user-friendly, you need to perform a usability test for your website. And to achieve this, what's better than a usability testing checklist?

What is atomic research, what does this innovative UX method bring you, and why should you implement it in your company? Find out everything there is to know in this complete article!

What are the best UX practices for banking websites? Find out the 4 main trends from our sector benchmark

Prototyping tools are more and more numerous on the market and it can happen to get lost. Overview of the most used tools

How can you develop your team's international capacities? We explore this subject in 3 points illustrated by our experiences.

Do you want to conduct your user research in countries outside your local market? Follow us for a first look at the specifics to take into account.

Design trends change regularly, but what do users think of them? Following a few definitions, we reveal the results of our survey to provide a clearer idea of ​​the strengths and weaknesses of each design.

With our test platform now available in Chinese, we support you even better in understanding users in China and Hong Kong.

13 group creativity techniques to use during your ideation workshops to generate insights during your user workshops or focus groups or simply your creativity sessions.

How do employees experience the forced teleworking due to lockdown? Discover the main lessons from our qualitative study.

The key indicators to take into account to assess the performance of your UX.

Our advice for going from face-to-face UX studies to remote studies

UX research is a determining element in the success of your service or product. Discover the different methodologies of qualitative and quantitative studies to provide a quality user experience.

Today, design systems are on the rise. It's on everyone's mind and it is not always easy to know what is really behind it, what it brings and how to implement it in your business.

Are voice assistants the next revolution in customer experience? One can certainly imagine so. L'Oréal therefore chose to develop their Glow up application and test it with several influencers. Discover the context, methodology and learnings in the article below.

Website or mobile application, how to offer the best experience? We decided to conduct a user study to learn more about the experiences offered by mobile sites and applications.

Playing to innovate in business? That's the objective of Serious Play! Here is an overview of this concept which brings together teams and boost creativity.

We all make mistakes. So, UX design must deal with them! Yuna Orsini from Poool.tech shares her thoughts on this subject, which is too often overlooked.

Knowing the strengths and identifying mistakes not to repeat, these are two reasons to test the customer experience of your competitors. Check out the others in this article.

During our exchanges we regularly ask you for your feedback on our product. Here are some examples of how the platform is evolving to be closer to your needs.

Measuring user experience is not just for the digital world. Here is the proof with the Fnac Darty's customer testimony.

There is a strong link between projects and user testing. But how do you get the most out of these two approaches? This article, written by our partner Skriv, tells you all about the subject.

Romain Secco, Product Designer at Linxo, testifies to the articulation of user tests, quantitative analyses and qualitative studies

The most popular products are based on user research. But when, how, and what to do with this research? Here is a little game that will enlighten you (or not) on the subject!

Qualitative studies have a secret friend, it's the quantitative survey. The latter allows, among other things, to obtain important figures for your decisions.

Now more than ever, you need to be able to test your website and mobile applications as if you were in your users’ shoes, easier said than done !

EXPERT ARTICLE: for 25 years now, we've known that user testing can be carried out satisfactorily with five users. But is this still the right number?

The conversational myth: what do your users think? Or how Crédit Agricole is changing conversational agents by listening to customer expectations.

Would your prefer a 43% chance of failure or the certainty of knowing that you're launching an improved version of your website or mobile app? The answer seems obvious doesn't it? And yet…

Interesting in listening to the market's views, we asked 100 decision-makers from the digital sector about their approach to testing. What emerged was a picture of a contradictory situation, with practical obstacles on the one hand and undeniable benefits on the other.

Users are the sole arbiters of the success or failure of a website or mobile app. Through the ratings and reviews they leave on the app stores, they choose whether to encourage or discourage other potential users. And it's the same with a website: 62% of visitors will abandon it if they encounter browsing difficulties.

The process of redesigning your website has begun and you're planning to do it in agile mode. Whether it's being carried out internally or together with your web design agency, everything is ready and in place: the scrum master, the agile sprints, the test and learn approach. Or nearly everything that is. Because, bizarrely, you haven't planned as many tests as you have sprints.

Steps, methods and tips to test and optimize the user experience on your digital screens, smart windows and connected terminals in store.

Is it possible to test a mobile app while it's being developed? Yes! It's now simple and easy to make your app available to a community of testers, no matter whether it's on Android or iOS (or even Windows, which we won't be discussing in this article).

You undoubtedly have a roadmap for your digital projects. However, have you thought about building a roadmap for your user testing, i.e. a discovery roadmap? 

User testing or AB testing when redesigning a website or an application? Tips and best practice from a client who tested early to learn early.

This time you are determined to actually run a user test. But how do you go about it? This article explores the basics of testing: what, when and how.

User tests help you make decisions by reducing the uncertainty around your site or mobile application. You need to conduct research among a sufficient number of users, but how many exactly?

Customer ratings in the AppStore and Google Play are a key factor when someone decides to download your application. Ratings are necessary to the success of your app as they give a hint about the user experience and the service provided.

Only 4 months long, 201(4) wasa very short year. A lot happened during this time: we gathered a community of 1,832 awesome testers, collected 6,590 relevantfeedback while testing 30 different sites and mobile applications.