When a company develops a mobile application, it has to fulfill several objectives and to do so, it is imperative to conduct UX tests at several stages of its design. In this article, we explain how to test a mobile application and exploit user feedback.
Are voice assistants the next revolution in customer experience? One can certainly imagine so. L'Oréal therefore chose to develop their Glow up application and test it with several influencers. Discover the context, methodology and learnings in the article below.
Interested in launching a remote user test? In this article, discover the various stages involved in writing user testing protocol and devising usage scenarios that will enable you to both achieve your objectives and build a better experience for your users.
The process of redesigning your website has begun and you're planning to do it in agile mode. Whether it's being carried out internally or together with your web design agency, everything is ready and in place: the scrum master, the agile sprints, the test and learn approach. Or nearly everything that is. Because, bizarrely, you haven't planned as many tests as you have sprints.
When launching a new digital project (whether a website, mobile application or new feature), there are always many uncertainties regarding the best way to proceed. The wireframe stage drastically reduces these uncertainties, thanks to prototypes and test users. In everyday language, we would simply call it a mock-up.
ratings in the AppStore and Google Play are a key factor when someone decides to
download your application. Ratings are necessary to the success of your app as they
give a hint about the user experience and the service provided.