Users are the sole arbiters of the success or failure of a website or mobile app. Through the ratings and reviews they leave on the app stores, they choose whether to encourage or discourage other potential users. And it's the same with a website: 62% of visitors will abandon it if they encounter browsing difficulties (source: 2016 IBM study). Why conduct user tests? The answer is self evident.
To avoid finding themselves in a tight spot over the medium to long term, increasing numbers of businesses are now beginning the process of digitally transforming themselves, and standing in the way of this process is a simple, basic question: How can you become more agile in your everyday work and management?
The process of redesigning your website has begun and you're planning to do it in agile mode. Whether it's being carried out internally or together with your web design agency, everything is ready and in place: the scrum master, the agile sprints, the test and learn approach. Or nearly everything that is. Because, bizarrely, you haven't planned as many tests as you have sprints.
Is it possible to test a mobile app while it's being developed? Yes! It's now simple and easy to make your app available to a community of testers, no matter whether it's on Android or iOS (or even Windows, which we won't be discussing in this article).
When launching a new digital project (whether a website, mobile application or new feature), there are always many uncertainties regarding the best way to proceed. The wireframe stage drastically reduces these uncertainties, thanks to prototypes and test users. In everyday language, we would simply call it a mock-up.
ratings in the AppStore and Google Play are a key factor when someone decides to
download your application. Ratings are necessary to the success of your app as they
give a hint about the user experience and the service provided.
Only 4 months long, 201(4) was a very short year. A lot happened during this time: we gathered a community of 1,832 awesome testers, collected 6,590 relevant feedback while testing 30 different sites and mobile applications.