Why test with users?

Users are the sole arbiters of the success or failure of a website or mobile app. Through the ratings and reviews they leave on the app stores, they choose whether to encourage or discourage other potential users. And it's the same with a website: 62% of visitors will abandon it if they encounter browsing difficulties (source: 2016 IBM study). Why conduct user tests? The answer is self evident.

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Agile development? Test using the agile approach!

The process of redesigning your website has begun and you're planning to do it in agile mode. Whether it's being carried out internally or together with your web design agency, everything is ready and in place: the scrum master, the agile sprints, the test and learn approach. Or nearly everything that is. Because, bizarrely, you haven't planned as many tests as you have sprints.


This is an interesting paradox. More and more teams, just like yours, are turning to agile project management; but agile development does not necessarily rhyme with agile testing. Why is this? In this article we start from the principle that you already know that the end user does not think like you do, and that's why you need to question them and ask them their opinion.

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How do you test the experience of your store terminals?

Steps, methods and tips to test and optimize the user experience on your digital screens, smart windows and connected terminals in store.

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Your user testing roadmap

You undoubtedly have a roadmap for your digital projects. However, have you thought about building a roadmap for your user testing, i.e. a discovery roadmap? 

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The different ways of testing a mobile app

When a company decides to develop a mobile app, it does so with three main objectives in mind: Generate downloads / Generate user loyalty / Attract positive comments and reviews on app stores.

In order to achieve these objectives, it is essential to carry out user tests at several stages in the life cycle of an app.




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Website redesign: User testing or A/B testing? Client testimonial.

User testing or AB testing when redesigning a website or an application? Tips and best practice from a client who tested early to learn early.

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The Return on Investment of User Tests

User tests, do they give a good return? Our infographics provide insight on this topic.

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User Testing: What, When and How?

This time you are determined to actually run a user test. But how do you go about it? This article explores the basics of testing: what, when and how.

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How many users should you interview?

User tests help you make decisions by reducing the uncertainty around your site or mobile application. You need to conduct research among a sufficient number of users, but how many exactly?

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Our community tested Inbox, the new app from Google

We recently asked our community to test the new app aiming at replacing Gmail : Inbox
Discover what we learnt from it. 

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4 months of testing and optimisation

Only 4 months long, 201(4) was a very short year. A lot happened during this time: we gathered a community of 1,832 awesome testers, collected 6,590 relevant feedback while testing 30 different sites and mobile applications.

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