Why your mobile application does not reach 5 stars

Customer ratings in the AppStore and Google Play are a key factor when someone decides to download your application. Ratings are necessary to the success of your app as they give a hint about the user experience and the service provided.

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The challenges of seducing users in a mobile first world

During the "Hubday Future of mobilityā€¯ we presented the results of our research on seducing users in a mobile first world. 

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